Modern Agile – Episode 2 – Rendre les gens « awesome »

Marilyn Kol Non classé

Un peu de sémantique

Dans sa version originale, le premier principe du Modern Agile est : Make People Awesome. Dans le Modern Agile, le mot awesome a une signification particulière, qui regroupe plusieurs notions. C’est pourquoi, je trouve cela trop réducteur de le traduire en un mot. Je vous propose donc de traduire ce principe en : Rendre les gens awesome.

Dans cet article, Joshua Kerievsky détaille les subtilités qui se cachent derrière ces trois mots qui composent le premier principe. Il a ensuite tout résumé en un dessin :

Commençons par éclaircir le mot awesome. Voici l’ensemble de sa signification :

  • Epic : c’est quelque chose d’épique, d’impressionnant
  • awe-inspiring : pour devenir awesome ou pour créer un produit awesome, il faut savoir prendre des risques. Prendre ses risques est également inspirant, challengeant.
  • B.H.A.G (Big Hairy Audacious Goal) :  rechercher à être awesome, c’est rechercher à atteindre un Objectif Grisant Réellement Enorme (O.G.R.E).

Le principe « Make People Awesome » s’adresse donc aux personnes (makers) qui vont créer (make) des choses  afin d’aider d’autres personnes (people) à devenir awesome.

Ces choses peuvent être des produits, des services ou des expériences.

Les makers ne sont pas forcés (don’t coerce) à rendre service aux people. Les makers agissent de leur plein gré, dans l’espoir sincère de faciliter la vie aux people, et dans l’espoir que ces people vont apprécier sincèrement leur initiative.

Les people sont toutes les personnes qui font partie de l’écosystème de l’entreprise. Cela comprend les personnes qui utilisent, fabriquent, achètent ou financent les produits ou services de l’entreprise.

Description

Le Modern Agile indique que nous ne sommes pas ici pour fabriquer un produit excellent, mais plutôt pour rendre nos clients awesome quoi qu’ils fassent avec nos produits ou nos services. Cela implique de déterminer ce qui les dérange, d’apporter les changements essentiels pour y remédier,  et de les aider à obtenir des résultats grisants. Devenus des clients awesome grâce à notre produit, ils deviendront des promoteurs naturels. C’est ce qui va permettre à l’entreprise de prospérer. Mais que se passe-t-il si vous êtes déterminés à rendre vos clients awesome alors que votre personnel a des conditions de travail misérables? Ça ne sera pas efficace. Pour faire de son mieux, votre personnel a également besoin qu’on lui permette d’être awesome. Votre entreprise a besoin que toutes les personnes qui font partie de son écosystème rentre dans un cercle vertueux ou chacun contribue à rendre l’autre awesome.

Références

1 110 thoughts to “Modern Agile – Episode 2 – Rendre les gens « awesome »”

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